Fluro Boost, an innovative hospitality tech solution by Fluro Group Australia, had established a strong presence in Melbourne. Their smart charging stations were enhancing guest experiences, but to expand nationally, they needed compelling content to build trust and showcase real-world results to new partners and venues across Australia.
Our Solution:
Lucid Creative developed a comprehensive content strategy focused on storytelling and social proof.
We travelled to Melbourne to produce impactful testimonial videos, capturing genuine stories from venue owners and managers who had integrated Fluro Boost into their operations.
These testimonials highlighted how the product:
Increased customer dwell time
Boosted food and beverage spend
Enhanced guest safety by ensuring phones stayed charged for rideshare access
Complementing this, we produced dynamic short-form reels designed for digital platforms.
These reels showcased:
• The Fluro Boost product in action
• Highlights of venues where the system was installed
• Visuals reinforcing the product’s sleek design and functionality
This full-spectrum content approach gave Fluro Boost both long-form credibility and high-engagement short-form material to drive awareness.
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